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Giant Entertainment and Kiloo sign Agreement to bring LEGO™ to mobile phones
Aarhus, Denmark, August 30th, 2005.
Giant Entertainment, a leading publisher specialising in computer and video games for young gamers and their families, and Kiloo, a developer and publisher of high quality mobile phone games announced today an agreement to bring LEGO branded products to mobile phones.
Giant Entertainment currently holds the exclusive license to exploit LEGO in software products through to the end of 2012, and has appointed Kiloo as the developer and publisher of mobile content based on the world famous LEGO brand. The deal is on a World Wide three year exclusive basis.
The mobile content, which will be available beginning January 2006, includes two mobile games, wallpapers, screensavers and themes adapted for a vast majority of the J2ME and BREW enabled mobile phones available on the market today.
The games will come with a broad mass market appeal and feature sports and racing elements and furthermore feature rich high quality game play.
”We are delighted to be working with Kiloo on this exciting project. LEGO is such a well loved brand and we look forward to seeing LEGO branded products being made available for this growing sector” said Garry Edwards, Business Development Director of Giant Entertainment.
"We are proud to bring LEGO to our portfolio of high quality mobile games and will be looking forward to introduce one of the best known toy-brands to the millions of LEGO fans with mobile phones around the World." said Jacob Møller, CEO of Kiloo ApS.
About Giant
Based in Burnham, England, Giant Interactive Entertainment Ltd. is the only publisher to specialize exclusively in computer and video games for young gamers and their families. http://www.giantentertainment.com.
About Kiloo
Kiloo develops and publishes high-quality games for a broad range of mobile phones. In 2002, Kiloo beat out more than 500 competitors to win the prestigious Nokia Mobile Challenge, in the Entertainment category, for its Popstar application.
Kiloo games are currently live through various telecom operators and media channels in more than 40 different countries world-wide.
About the LEGO Company
Based in Billund, Denmark, the LEGO Company, family-owned and privately-held since its founding in 1932, is a world leader in providing quality products and experiences that stimulate children's creativity, imagination and learning through playful activities that encourage hands-on, minds-on creation, fun, togetherness and sharing of ideas. Company employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.
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