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Hands-On Mobile to Distribute LEGO®
San Francisco, CA, April 28, 2006.
Hands-On Mobile, a leading global publisher of mobile lifestyle, games and personalization products, today announced that it has signed a multi-year global agreement with Kiloo, the game developer, and TT Games Publishing Ltd. to bring to market a suite of mobile entertainment products based upon the LEGO® brand .The first product to launch will be LEGO BRICKS, a mobile puzzle game.
Under the agreement, Hands-On Mobile will leverage its vast distribution channels and marketing expertise to launch LEGO branded mobile titles throughout the United States, Europe and the Pacific Rim.
"We are delighted that Hands-On Mobile has been chosen to distribute and market mobile games and entertainment products based on the iconic LEGO brand. This deal has all the building blocks required to leverage a nostalgic yet hip brand to maximize consumer enjoyment and provides our customers with yet, another fantastic addition to our existing stable of globally loved and recognized brands," says Jonathan Sacks, CEO, Hands-On Mobile. "This partnership further underscores Hands-On Mobile's long-term strategy to target all market segments and become the world's leading mobile entertainment media company"
The first product to be launched through the company's collaboration is LEGO BRICKS, a puzzle game based on the iconic LEGO play pattern of stacking and building that has 'pick up and play' action and appeal thanks to its intuitive controls. With vibrant environments and levels, high score tables and distinctive animated backgrounds, LEGO BRICKS is designed to be a hit with mobile users of all ages. The company expects to launch the game during the first half of 2006.
"We are thrilled to be working with Kiloo and Hands-On Mobile on this exciting project. The power and market reach of Hands-On Mobile make it the perfect distribution partner for LEGO themed games and I look forward to Hands-On Mobile playing an important role in transforming our classic brand into an exciting mobile experience that LEGO fans can enjoy for decades to come," says Garry Edwards, Business Development Director, TT Games Publishing Ltd.
"I'm proud to be able to play an important part in bringing LEGO branded gaming to mobile," says Jacob Møller, CEO, Kiloo. "It's crucial that the games are developed in harmony with the LEGO values promoting imagination, creativity, play and learning. We've got a really exciting set of LEGO themed products that we're working on at the moment and I look forward to working with Hands-On Mobile on a global basis to ensure that our LEGO branded mobile entertainment titles are easily accessible to the global community's many mobile consumers."
About Hands-On Mobile
Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products , currently delivering content to more than 150 of the world's leading wireless operators in over 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications, and provides brand owners with the shortest route to market. The Hands-On content catalog is large and diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information services subscription products. Hands-On Mobile is a U.S. corporation with offices in San Francisco (headquarters), San Diego, and Los Angeles, California; Bellevue, Washington; London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea. Please visit www.HandsOn.com
About TT Games
Based in Burnham, England, TT Games Ltd.is the only publisher to specialise in computer and video games for young gamers and their families. LEGO Star Wars was their first step on the road to becoming the leading publisher in this market.
About Kiloo
Kiloo develops and publishes high-quality games for a broad range of mobile phones. In 2002, Kiloo beat out more than 500 competitors to win the prestigious Nokia Mobile Challenge, in the Entertainment category, for its Popstar application. Kiloo games are currently live through various telecom operators and media channels in more than 40 different countries world-wide.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. The company is one of the world's leading manufacturers of play materials for children,. The LEGO Group is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by the founder Ole Kirk Christiansen: "Only the best is good enough".
LEGO, the LEGO brick and logo are trademarks of the LEGO Group. © 2006 The LEGO Group.
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