Kiloo - When Brands Go Mobile
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Frontpage Press releases 28-02-2008 Kiloo wins first round



Kiloo wins first round

Aarhus, Denmark. 28th of February 2008

Mobile entertainment publisher Kiloo has secured its first round of investment lead by the Danish VC FIRMAINVEST A/S who is also one the founding partners of Denmark's largest privately-owned and independent fund manager FORMUEPLEJE A/S.

Kiloo is one of Europe's leading developers and publishers of mobile content and represents a number of the world's most highly regarded consumer brands and licenses, including LEGO™, LEGO BIONICLE™, Commodore™, Whac-a-Mole™, Hugo The Troll™ and Happy Tree Friends™.

"I am excited to announce that Kiloo is now backed by one of Denmark's most experienced and highly profiled Danish independent VCs and we look forward to work with FIRMAINVEST A/S in order to sustain our rapid growth. The investment will enable us to do more of what we do well which is development and publishing of world class branded mobile games." says Jacob Møller, founder and CEO of Kiloo.

"We were immediately impressed with Kiloo as an investment case and acknowledge the growth the company has experienced following the successful launch of its LEGO branded mobile entertainment products. I see a huge potential and am proud to be a part of the continued growth of Kiloo." says Thomas Bruno Pedersen CEO of FIRMAINVEST A/S.

Kiloo has received a significant undisclosed amount from FIRMAINVEST A/S which it will use to further its growth as a mobile entertainment publisher and strengthen its position as an innovator in the entertainment industry.

Juniper Research, a market research firm, estimates in its June 2006 "Mobile Games: Subscription & Download, 2006-2011" report that the world wide market for mobile games will grow from $3.1 billion in 2006 and approach $17.6bn by 2011, a compound annual growth rate of 50.2% of which Kiloo will take its fair share.

About FIRMAINVEST

FIRMAINVEST is an investment company that invests capital in other companies primarily earmarked for development and growth. FIRMAINVEST is independent of banks and other financial actors, which is why there are no particular interests that must be cultivated or otherwise taken into consideration.

FIRMAINVEST invests capital keeping a broad horizon in view, which gives the management the freedom of movement and the necessary peace and quiet to run the business in question, backed up by the fact that the required rate of return is long-term and does not strain the ongoing running of the company. As a rule FIRMAINVEST will be represented as member of the board in order to contribute to the long-term handling and development.

About Kiloo

Kiloo is one of Europe's leading developers and publishers of mobile entertainment content.

The company is a pioneer on the mobile entertainment market. Founded in Aarhus, Denmark in 2000, Kiloo has been developing and publishing games from the earliest days of WAP, SMS and Java.

Kiloo's expertise in gaming was recognized in 2002 when the company beat over 500 competitors to win the Entertainment award in the prestigious Nokia Mobile Challenge with its PopStar title.

Today Kiloo has a catalogue of games featuring some of the world's most highly regarded consumer brands and licenses, including LEGO™, LEGO BIONICLE™, Commodore™, Whac-a-Mole™, Hugo The Troll™ and Happy Tree Friends™, as well as many original titles.

The majority of the world's top tier mobile network operators and direct to consumer portals now provide Kiloo games, giving the company an enormous global audience.

Kiloo has established a reputation for quality, innovation and gameplay across all of their titles, ensuring the company is seen as a brand guardian by its partners.

Contacts

Jacob Møller, CEO, Kiloo
Email: jacob@kiloo.com
Phone: +45 27 112 234